How to write a one-page brief
A one-page brief is a useful tool to communicate your message to MPs, the media, and others. The one-page brief summarizes the problem as you see it, the background information, and the solutions that you propose. It is a good resource to bring to a meeting with an MP, to give to the media (for instance, if you are holding a media-covered event), or for anyone who is interested in learning about your issue.
The one-page brief is particularly helpful if you are working with others on the issue. Having key ideas summarized in one page will help to maintain consistency within your group or organization. If one page is not enough to cover the essentials, it may spill over to a second page. Anything longer than two pages will probably not be read in full.
What to include in the one-page brief
- Your name and contact information
- Your key message
- The problem as you see it
- Background on the issue and, if appropriate, your past involvement in it
- The rationale for your solution
- Your recommendations
See a sample one-page brief
Additional Resource
For more information, see Amanda Sussman’s The Art of the Possible (McLelland and Stewart: Toronto, 2007)
Advocacy Toolkit
- Getting started
- Developing an Advocacy Strategy
- Advocacy "How-tos"
- How to form relationships with policy makers
- How to write a letter to an MP
- How to call your MP
- How to meet with your MP
- How to write a petition
- How to do a demonstration
- How to write a one-page brief
- How to organize a public meeting
- How to work with the media
- How to write a press release
- How to meet with civil servants
- Additional Resources
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