Formulating Objectives

Having a good grasp on an issue will make it possible to define clear objectives for your advocacy work. Formulating objectives is an important step, and clearly-defined goals will bring meaning to each step of your campaign. It will also provide consistency.

Tips for formulating objectives

• Begin by writing down the problem, the current situation, and the solutions you propose. Think carefully about what you would like to see happen and feasible ways to bring it about.
• When possible, get input from the population affected by your issue.
• Objectives should be specific and measurable so that you can see progress along the way.
• Objectives should also be achievable within a specified time frame. This will help you keep momentum, as you will not get bogged down in objectives that are too lofty or will take more time than you have.